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Online marketing

Online marketing – frequently asked questions (FAQs)

There are many places on the internet where cheap e-mail addresses are on sale. Wouldn’t I save a lot of money if I bought e-mail mailing lists from there?

We urgently recommend you to refrain from buying e-mail addresses on the internet:

– Such addresses often have an abysmal delivery rate

– Many addresses are not or wrongly individualised

– The addresses are used by an unknown number of mailers with no form of control

– You do not have the consent of the recipient (opt-in) that is required before you can legally use the addresses for advertising purposes

– The e-mail mailing lists may contain e-mail addresses that have been used for spamming (spamtraps). By using such addresses, you risk ending up on the blacklist of various e-mail providers. This lowers the delivery rate of your advertising.

– Being blocked as a sender can affect the delivery of regular e-mails sent from your e-mail server. As a consequence, the day-to-day e-mail communication of your business may be greatly impeded.

– The recipients do not have any interest whatsoever in the product you are advertising.

– The advertising you send will not be noticed by the recipients and any mails not already blocked by the providers will end up in the spam folder.

Will the e-mail addresses be delivered to me so that I can send off the e-mails myself?

No. For legal reasons, your advertising will have to be transmitted by the business which has received the consent of the recipient to be sent advertising (opt-in). You will provide your HTML template to the owner of the addresses. He will then incorporate it into his e-mailing software for transmission.

Is e-mail marketing worthwhile anyhow?

In a recent study by the French e-mail service provider Mailjet, e-mail marketing is attributed great potential worldwide over the next 5 years. Although the opening, click and conversion rates can vary greatly depending on the campaign and e-mail mailing list, there are a lot of surveys that establish that e-mail marketing is more effective and more profitable than other forms of advertising. We would be pleased to provide you with an independent, individual assessment as to whether e-mail marketing is worthwhile for your product.

What costs must I anticipate with regard to e-mail marketing?

The costs relating to an e-mail campaign depend on the target group, the mailing volume, the quality of the addresses used and various other factors. As a rule, the price ranges between €3 and €20 for 1,000 consumer e-mail addresses, for business addresses the price can be as much as €400 or more. In general, we can offer you comparatively favourable terms as you will benefit from the large quantities that we order from various providers.

What do the terms CPM, CPL, CPO, CPC mean?

-CPM (cost per mille) states the price per 1,000 e-mails sent.
-CPL (cost per lead) states the price paid by a mailer for each lead acquired though an e-mail mailing. A lead is, for example, a registration for a newsletter or a request for information material.
-CPO (cost per order) states the price paid by the mailer for an order generated by an e-mail mailing.
-CPC (cost per click) states the price that has to be paid for a click on a link in the e-mail sent.

How do I know how often my advertising e-mail was opened and how often the links it contains were clicked on?

The mailer of the e-mails tracks the transmission and will provide you with statistics on the number of e-mails that were opened and the number of clicks generated.

All of Liebetrau’s services in the field of ONLINE MARKETING:

 

Nadine Hottenrott Tel.: +49 (0)2 21/99 22 53 24
 

Score double points now with online marketing.

With our knowledge of the market and our good contacts, every shot will be on target – and that’s guaranteed! Please fill out the contact form – we will get back to you!