Pursuant to article 28 of General Data Protection Regulation (GDPR), usually the principal is responsible for compliance with the provisions of data protection law. Seed addresses constitute one possibility of verifying whether your address data is used as contractually agreed. Professional seed addresses of a neutral supplier make sure that you will meet these obligations.
Seed addresses are addresses to which post can be delivered but that are not publicly accessible. They can be clearly assigned to a specific source, a customer database or a selection of addresses. As it is impossible to differentiate between them and normal addresses, seed addresses cannot be identified as such and removed from the database.
Should any irregularities arise in the use of your customer data, seed addresses provide unambiguous evidence that can also be used for legal purposes. In addition, they easily help to identify the file from which the data originated and its recipient.
At Liebetrau Listservice, we add the seed addresses of our partner adreko to every selection of addresses in order to protect our customers’ databases when they are leased out. You, too, can benefit from adreko’s tried-and-tested seed addresses to safeguard your customer database. This service enables you to check whether
The advertising material in question was mailed
The approved mail date was met
The addresses were actually used only once
The addresses were contacted by unauthorized third parties
The use of data in breach of agreed terms and conditions can incur considerable contractual penalties and may lead to legal action. By employing seed addresses and commissioning reputable, certified service providers, you can keep the risk of abuse of your addresses in practice to an absolute minimum.
Do you wish to place professional safeguards on your customer data by using seed addresses? Talk to us and we will be pleased to make you a customized offer.
Liebetrau Listservice’s services in the field of DATA PROCESSING: